Mark Adams Brand Stories: brand strategy: brand message: brand design: print, web and screen.

New product, new market, new brand. Doyle New Zealand is one of the world's leading sailmakers, and are the sailmakers of choice for many of the world's most spectacular yachts. Doyle developed a unique custom-laid fibre aligned sail technology, called Stratis. Stratis enables three dimensional fibre mapping, laying and laminating to produce the optimum sail shape in a seamless design and manufacturing operation. Stratis is marketed to superyacht owners and performance club racers; two groups with different requirements. Branding, launch, advertising and sales materials are integrated yet enable marketing to be targeted. Client: Doyle Sailmakers New Zealand.

Define, create, deliver.
Creating brands and the tools to make them work.
: Brand evaluation
: Brand and message strategy
: Brand design
: Writing development
: Corporate branding
: Product and services branding
: Packaging, merchandising
: Sales and marketing materials
: Reports and presentations
: Websites and digital media
For print, web and screen.

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