Connect the dots.
When a product or service is new or involves new processes, ready understanding is essential. Connect the dots, make it simple. Merely being visible is not enough. Inform and explain, then captivate. Thoughtful branding makes it easier for marketing, sales people and customer decision makers alike.
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Contact: Mark Adams | +64 9 415 6419 | +64 21 0243 1964 | 100 Kennedy Rd, Dairy Flat, RD2 Albany 0792 | mark@adams.co.nz
Twenty Five Vintages: retracing a quarter century of wine label design | www.twentyfivevintages.com
Twenty Five Vintages: retracing a quarter century of wine label design | www.twentyfivevintages.com
Simplify and explain. FoodCap has developed specialised handling systems for fresh chilled food. Currently all Countdown supermarkets in the North Island are supplied with fresh meat and seafood from a single FoodCap FreshFlow distribution centre in Auckland. However, understanding FoodCap's integrated technologies can appear daunting. Marketing to different audiences is more effective when systems are branded individually to showcase their benefits, and to best show how they work together. Client: FoodCap International.